Intrigued by the science behind the color wheels; Captivated by the immensity of the color horizons; Enthralled by the potential of immersive 3D experience by the fusion of computer vision, AI, web-AR and VR; The founders naturally expected art and fashion industry to be well proliferated by these technologies. But No! Just the opposite experience inspired them to form Ja-vastra in 2020 and develop its flagship product – VYUTIFY (Weave in Sanskrit).
Over the years, VYUTIFY has spread its nurturing wings to adequately fosters every tenant onboard, uniquely! That is good enough reason for VYUTIFY to taut itself as a comprehensive, self service e-commerce platform and one of its kind for the super niche, exclusive textile segment of the bespoke tailoring.
The founders harbor a profound love for travelling to different countries and delving into the local businesses and their nascent ways of life! In the Southeast Asian countries, they have been fascinated by the hundreds of thriving bespoke tailoring stores, all over the touristry cities. Vast majority of tourists including them would order shirts, suits across the various price spectrum. However, every time they have been perturbed by the sheer absence of technology intervention, which they imagined would have made their buying experience far more satisfying and empowering i.e. the customer’s independence of browsing through, playing around with different
fabrics and customizing different aspects of the garment! This led them to explore how to disrupt this process? The very idea of “viewing fabric on 3D rendered shirt or
jacket so as to enable customers make faster decisions”, made the shopkeepers all excited. That was their first use case implementation in VYUTIFY.
